Forward thinking. Creative ideas. Realization.

I was born on September 29, 1978 in Moscow in the family of a serviceman of the Armed Forces of the USSR; I spent part of my childhood in the GDR (1981-1986) and in Uzbekistan (1986-1988); he graduated from school in Moscow. By the age of ten, in my experience I had already approximately imagined what the cultures of Western Europe, East Asia and Russia were!
Father: Lev Petrovich Belevtsov (1947-2012), musician in uniform, at various times held the position of head of the song and dance ensemble «GSVG», «TurkVO», «UralVO».
Mother: Lyudmila Pavlovna Belevtsova [Ponomarenko] - engineer with a degree in Electronic Devices, worked in the Design Bureau of the «MELZ» Plant and «NIIEPR».

At the age of 5 in Germany at a German music school I began to study the violin. After the withdrawal of Soviet troops from the German Democratic Republic, my father was sent to serve in Uzbekistan and I studied in the 2nd and 3rd grades in a special music school named after V. Uspensky in Tashkent. Upon returning to Moscow, I graduated from music school №13. In parallel, in high school for 3 years I was engaged in the freestyle wrestling section. Heavy physical exertion during training did not go to any comparison with the lessons on the violin. In my opinion, nothing gives such a development of perception, patience and willpower as the instrument «Violin». A year after the music school, under the influence of Western rock music, I continued to study music, but already on the electric guitar.

In 1995, it was time for me to choose a specialty and get a higher education. Determining my future is a difficult task, but I knew exactly what I did not want to do in life and what I absolutely would not do. At that time, there was no place to get a higher education in the field of rock music and electric guitar. A good friend of mine was a second-year student at the construction Institute. Building houses did not cause me a sense of rejection, but on the contrary only interest. I was interested in this and decided to become an engineer. Plus the war in Chechnya plunged everyone into shock and I had to speed up with the question of choosing a profession. As a result, I entered the Moscow state University of civil engineering «MGSU» (MISI named after V.V. Kuybyshev). I graduated in 2000 with a degree in civil engineering (specialty 2903), faculty of «Industrial and civil construction», which I do not regret, but Vice versa. Despite the fact that I finished high school without triples, it was difficult for everyone to study at «MISI». I had to draw a lot of construction drawings in pencil. At that time, only a couple of people in the group had computers, and that was in the last years of the Institute. And to count the "shell" in «Resistance of materials» - in general, very, very difficult! In my opinion, to get full knowledge of what "real material" is only possible in a construction University. In parallel, in the same years, I continued to master the game on the electric guitar, studied arrangement and at 16 years old I gathered a rock band (the beginning of my entrepreneurship!) . Since in Russia at that time there was no sufficient knowledge and specialists in the field of recording rock music, and the cost of recording in dubious "professional" music studios was too expensive for musicians - I had to study digital recording on my own!

2001-2010 | «music creator & Guitar Player»; «construction of the recording studio»

After graduating from the construction Institute, music still took over and I responsibly decided to do the professional music production. I felt that musical creativity is my vocation and I can bring more benefit to others with my work. As a part-time job, I taught the electric guitar for several years after graduation. Due to the lack of access to music recording resources (a musician needs a demo recording all the time), I continued to work hard to master digital technologies of sound recording . While studying, I implemented works in various musical genres in my own and third-party projects. In total, I worked with various artists and musicians until 2009. The constantly deteriorating situation with the music industry due to piracy in Russia did not allow any band I knew in the underground to reach a stable professional level. Pirated CDs were everywhere. With the demise of the CD format and the development of the Internet, pirated MP3 spread and finally and irrevocably «killed» the music business in Russia. It became simply impossible to earn money. The unstable economic situation did not allow any serious musician to support a family, not to mention professional growth. Very sorry. Many cool and talented musicians were left overboard and their names and their music we will never know!

As part of the charity program, after reading a couple of books by Philip Newell on the construction of music studios, I designed and built a small project studio for one Moscow university (Learn more..).

Throughout my musical career, in the process of music production and in the severe lack of funding, I had to constantly be sophisticated and get out of difficult situations. Sometimes I didn't even have the money to travel on public transport. But I can boast: working on a particular musical group, I did not have a single paid rehearsal base - we musicians simply did not have the means to pay for it, and I always found a place and a way to negotiate with the owner of the premises on barter terms! And for almost 15 years I had 7 rehearsal bases for which I didn’t pay a cent! This is me to the fact that money is not always needed, you can always find an alternative way to solve your problems. Unfortunately, the problem of the human factor is much more difficult to solve. It was then that I began to pay attention to the inexplicable and inappropriate behavior of people in my environment, who were also older than me on average by 5 - 10 years.

The final point in my musical career was put by my partner in the group, where I made a gross managerial mistake - I “tied” the business to my partner. The musical project, which I worked on from 2002 to 2010, albeit selflessly, but with the obligatory desire for professionalism and with gaining negative experience, was closed at the final stage of production. I spent more than eight years of life on this project!

What I had to doing during that period! My partnership responsibilities included: the powers of an artistic Director and sound Producer; I was the author of music 98% of audio material; I acted as technical director and served the computer; I worked as a sound engineer, soldered the cables and commute, record and mix as a sound engineer; I rehearsed with the musicians and was the administrator, and of course I was the guitarist of the group. Also for the project, I designed and built a project studio and developed a website. And already I began to deal with the issues of the promotion process and the organization of filming of music video clips. Work on the project took absolutely all my time. I was focused on the work of creating a world-class competitive musical "product", although I do not really like the use of this word in relation to music. For this, I selected a strong composition of musicians - only vocalists I watched about 100 people! Over the course of the year, I prepared a one and a half hour concert program (partially presented on the website in the "Music" section!) . Everything was ready for professional concert activity: sound, light, musical equipment in racks are equipped. But right before the promotion launch, the project was deliberately closed by my partner - an actor (he is the second guitarist of the band). According to the actor, the reasons for the closure are that the musicians play too well and the fans will pay too much attention to them, and against this background, his rating (actor rating) fades, in other words, he should have been in the spotlight, he and only him! Something like this!!..)))

I was young and naive, I didn't know that doing your job too well is sometimes bad for someone who does it, provided that there are dishonorable people around you! Uncontrolled self-importance of an adult with the worldview of a teenager, as a result, inadequate ambitions for a person who is almost forty years old-always a big problem for others! This is I now understand the big difference between a person with a "teenage" worldview and a truly adult! It’s a pity I did not meet myself twenty years ago, who would have taught me to identify "adolescence" in adult people!.))

Henceforth, I made a promise not to deal with the "actors" with the worldview of 12-year-old boys, but to deal only with truly adult adequate professionals, and in musical creativity to do work by investing only my own funds. Not to minimize, but completely eliminate the risks of management in the creative team. You and the musician, you and the producer, only this way and not otherwise! As a result, with the closure of the project, I decided to temporarily stop my musical career and freeze all musical projects .. until better times and better opportunities. Either professionally or not at all!

2008 - 2011 | «BorisRig | DSLR Video Rig » & «RuRocker»

In 2008, as I mentioned above, the music group, naturally, like any serious project, needed an Internet site. At that time, the average cost of developing a site was $ 3000-3500. Once again, the partner (actor), upon hearing the price, did not fulfill his obligations to finance the project. When I realized that the group would be left without a website, I was forced to learn web development and web design in a short time. My senior friend Dmitry Deev introduced me to Vladimir Chizhevsky, to whom I am very grateful to this day. Later, it was Vladimir who was my mentor, who explained to me what was happening in the world of web development. By the way, Vladimir is known for being the author of the logo design for Sberbank. As a result, after a year of independent training I coped with the task - I made a website for the group and not only! Soon, on third-party Internet projects, I also mastered Search Engine Optimization (SEO).

Returning to music at that time in Russia there was the only TV channel «A-One», which was devoted to completely alternative and rock music. I counted on this TV channel in terms of promotion and rotation of future promotional videos of my music project. But after changing the format, I was shocked - on the «A-One» channel, in the fall of 2011, they started broadcasting hip-hop music on air. As a result, there is simply no professional media platform left in Russia for the promotion of rock bands. And I had to develop my own online TV for rock music in Russia - "RuRocker | TV, Radio, Magazine". I also made the layout of the magazine of the same name. The pilot version is here. At the moment, «Rurocker» is on restyling - the concept is changing!

I also planned to shoot promotional music videos with my own efforts, but the average cost of professional equipment for DSLR shooting from $1000 for Steadicam to $4500 for Glidetrack was too expensive. As a result, I myself developed prototypes of camera equipment for DSLR video shooting. My similar semi-professional developments turned out to cost $30 for steadicam and $100 for glidetrack! You can find out what happened to the prototypes here.

2013 - 2014 | «BorisWEB Media Group»

BorisWeb Media Group

In 2013 - 2014, I had various ideas for social orientation media projects, which was created by creating a media studio for niche-oriented media products “BorisWEB | Studio Media Products.Niche Focus ”, where I still generate ideas. The concept of product development is as follows: idea + domain name and trademark + brand and corporate identity + technical design of the prototype + promotion of the product prototype in TOP10 (SEO) + 3-5 years of stable "web exposure" = exit - the client becomes the owner of a ready-made online platform for running an online business and saving up to 80% on marketing. The business is unique, but high-risk. You have to give up easy money for long-term success. The uniqueness of the Internet makes it possible for only one person with technical and creative education, without leaving a home computer, to generate online products for a very large number of people with a long-term prospect of global growth!


Creating global brands and trademarks.

and many others.
Read more

2015 - 2019 | «One Account Products» & «Conflict-free Thinking | Technology»

Conflict-free Thinking | Technology

OneAccount Products | My favorite premium social products

Summing up over the past 20 years, based on personal experience of observing and communicating with people, I found that most of the people I knew were not able to fulfill themselves and achieve in life not just outstanding successes, but generally any results that affected the quality of their life and the happiness index of everyone! It’s good when you are surrounded by successful and happy people, it is another thing when you are surrounded by poor and unhappy people! The difference is obvious! Moreover, in all those who surrounded me, I saw undisclosed natural talents! All this time I asked myself questions! Why is this happening? Why do people have different motivations in life? Why do people have different scale desires and where do desires come from? Why is self-importance so important to a person? Why do people have a so different attitude towards themselves, someone has inadequate overpriced ambitions, someone else has underestimated on the contrary? Why do a person give a damn about himself? Why do people give a damn about each other? Why are people not able to agree with each other? Why can people out of the blue create big problems out of nothing? Why is there so much bias and lack of professionalism in people's judgments? Why do people insult each other? Why is there so much irresponsibility in people? Why aren't everyone who has children really become parents in their worldview? etc.

In the end, I came to the conclusion: most people in our environment do not grow up and remain «children» or «teenagers» in their worldview for life! We ourselves create 1000 problems for each other, from small family conflicts that lead to divorce, to global problems that lead to international wars!

And the reason for all this is the logical mistakes of our thinking, depending on the worldview that we form from childhood on our environment: parents, teachers, friends and acquaintances, the circumstances surrounding us, etc. .. A person is not able to influence the choice of people in his environment and not able to influence the choice of circumstances - all this happens by chance, how lucky! But on the formation of a worldview that will make a person truly an adult through the development of balanced analytical thinking is possible. As a result of these observations, in 2015 I began work on the «Conflict-Free Thinking™» methodology and technology, on the basis of which prototypes of Internet resources were developed - «conflict-free» social media, where people will learn not to insult each other and fight the «teenage» worldview in adults!

These Internet resources will include the prototype of the global project «Union Global Communities» with over 70 ethnic means of communication, as well as a prototype for entering the international market of the management company «One Account Products», which will serve these resources. The work is ongoing. In the near future I intend to assemble an international team of strategic business partners, so I invite everyone. To all like-minded people - «Welcome!».

Due to the particular complexity of the project, I also decided to improve my personal effectiveness skills, and in 2015-2016 I completed a correspondence course in the MBA program. I believe that in the conditions of fierce competition, uncertainty and the variability of the world, constant self-development is necessary. To solve the problem of building an international company, I will need knowledge in the field of marketing, branding, project management, finance, risk, quality, change, etc., which will affect the development of strategic thinking when making effective management decisions with a global growth strategy. Glad everything gets complicated ..)

I Love What I Do & I Do What I Love.
It's my commitment.
Only in this way you will bring
benefit to others.

It is important in life to love what you do and do what you love with a mandatory benefit for others. It is not always possible. The basis of all problems - a job that is not a pleasure. This leads to a lack of competence of the increments and you become uncompetitive.


The basic principles of my worldview.

  • Focus

    Man dominated in the domestic focus of the vision of the situation most of the time. Internal growth and development of the individual is more possible with the development of an external focus.
  • Self

    One of the most important senses, if not the most - a sense of self-importance. To satisfy this feeling is possible only through projects of self-realization.
  • Self

    Self-realization, which gives full satisfaction of self-importance, is only possible through external projects linked to an external focus. In simple words, with your hands on your own resources do something useful for others.
  • Growth

    Intellectual growth promotes inner growth and self-development. Such a person has an interesting life and is rarely difficult in life. By the way spiritual growth is possible only when there is intellectual growth!
  • Сreation

    The Creator created the Creature in his own image and likeness. If the Creature begins to create, it becomes the Creator. Create and be Gods!..) You will help the Creator to resolve outstanding questions!
  • False

    Most of all, as a man that is relevant to the music for me is not acceptable false ...
    Humans false!
  • Weak will

    You can not be weak! A weak person is able to make a vile and sneaky person is able to make treachery. Your real friends - only the strong!
  • Intention

    Every person has the intention to achieve a visible target right now, but in life no one does not go in a straight line!
  • Effect

    In life there is much talk and little to do, little to say and a lot to do, but if it's not the desired effect, then there is no nothing.
  • Money

    Money is a tool. It is necessary to dig a hole - you need a shovel. No need to dribble - give others a shovel right now.
  • Professional

    Professional people going to the goal, making 1000 small improvements, and not a professional people seek the result, but not goal, making only a couple of dozen.
  • A wish

    The most expensive item of luxury in human life - his desire.
  • Relations

    The way a person acts with others, sooner or later, just as well a person acts with you.
  • Woman

    A woman can be beautiful if she is smart!
    How to define smart or not?
    On the eyes.
    a smart person good eyes, such a person more tolerant to others. The same applies to men.
  • Man

    Men over the age of 14 years does not happen.
    And if someone is 12 - that is a real problem!

My competence

Everything that I have had to deal with in my life.

  • Violin

    I learned to play the Volin for 10 years.

    At the age of 5 years in Germany, I was learning to play the violin in the German music school. 2nd and 3rd classes in Uzbekistan in Tashkent, studied at the special music school. V. Uspensky. When I returned to Moscow, I graduated from music school №13.

  • Guitar Player

    Joining in the Creativity.

    In 1994 at the age of 15, I became fascinated with electric guitar and rock music. Experience playing the guitar I have more than 15 years.

  • Сivil Engineer

    Time to get Higher Education.

    It's time to choose a profession and higher education. In 1995 I entered the Moscow State University of Civil Engineering (IISS them. V. V. Kuibyshev). And I graduated in 2000, majoring in civil engineer (specialty 2903), faculty "Industrial and civil construction". Generally a full and fair knowledge about what is "Real Matter" in my opinion can only be obtained in construction higher education.

  • Sound Producer & Engineer

    Devote myself to Music and Creativity.

    In 2001-2003, I made the final decision to devote myself to music. I felt that in the works I can bring their work more useful to themselves and others. Due to the lack of access to resources of sound recording I continued to learn digital recording technology.

  • Composer & Arranger

    I love to work on the songs. I love music and work on it.

    If you are able to hear the music, you listen to mine and you can tell everything about me: who am I and why?!...)

    I have accumulated a lot of unreleased musical material, a small part of which is presented in fragments on the website.
    I'm sure all my music will issue when finally improve the situation with anti-piracy in Russia.

  • Designer Recording Studios

    Designing recording studios.

    I designed and built a small recording studio for one of the Moscow University. View more..

  • Web Design & Developer

    Built up an online space.

    In 2008-2010, I was forced to develop urgently a Web design and construction site. It was necessary at the time to create a website for the band.
    Now I understand that the Internet - a unique space where only one person can generate a global product or service for a very large number of people.

  • SEO

    Search Engine Optimization.

    I mastered a set of measures for internal and external optimization for raising the position of the site in search engine results for a particular search (SEO Search Engine Optimization).

  • Chief Editor and Publisher Media

    BorisWEB Media Group.

    Media Publisher:

    «RuRocker» | Online TV, Radio, Magazine (prototype);
    «Роскошь Планеты» | 12 Online TV, 12 thematic magazines and services (prototype)
    «RingtoneTV» | Online TV, Magazine (prototype)

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Opening Hours

Mon-Fri: 10am - 12pm
Sat-Sun: Closed

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I was born on September 29, 1978 in Moscow in the family of a soldier ..